Title: North West Technical Communicators Group
Description: Technical writers/communicators, information designers based in and around the North West
Start Time: 19:00
End Time: 21:00
The North West Technical Communicators Group meets several times a year and is an opportunity for fellow technical writers/communicators, information designers to network and share knowledge and expertise.
There will be a talk and discussion.
Visual attention: a psychologist’s perspective by Chris Atherton
Chris Atherton says that beneath the surface of every psychologist lurks a latent instructional designer. Chris presents some key findings from cognitive psychology, to show how humans process visual information, and then narrow the focus to look at the usefulness of slideware (such as PowerPoint) in teaching. Chris argues that dense, simultaneous verbal and visual delivery risks overloading the audience’s working memory, impairing learning, and present data showing that sparse slide content improves students’ recall of the material presented. Finally, Chris discusses the implications of these findings for audiovisual instruction, and instructional design.
There will be plenty of “hands on” practical’s to amuse and challenge you.
Dr. Chris Atherton is a Senior Lecturer in cognitive psychology at the University of Central Lancashire.